Historical Profession

Why Do We Continue to Label Historians?

Historian LabelingWhat kind of historian are you? Over the last week, I have been asked this question three or four times. It's a question the irks me because I don’t quite understand why we continue to label our colleagues.

In this post, you will discover the various labels we have for historians, why many historians continue to label their colleagues, and why we should do away with most professional labels.

 

Overview of Historian Label Use

In graduate school, I learned that historians classify themselves by the period and geography they study: medievalist, early modern Europeanist, South Americanist, early Americanist, 19th-century Americanist, etc.

Classification by geography and period makes sense. Historians all study history, but by stating our period and geography in a quick and efficient way we allow our colleagues to know our area(s) of expertise.

Graduate school also introduced me to the fact that many historians like to classify themselves in terms of affiliation and profession: Academic, public, independent, and amateur.

After graduation, I discovered that professional labels did not stop with academic, public, independent, or amateur. Some historians also use the labels of digital historian, digital humanist, post-academic (also spelled post-ac or postac), and alternative-academic (alt-ac or altac) to define themselves.

I understand why many historians use labels: They provide a short code for who professional historians should take seriously. However, these labels of affiliation and profession are fraught with stereotypes. They are also restrictive, exclusive, and obsolete.

Below I offer my basic (and I am sure incomplete) definitions of each historian label. These definitions should help you better understand why I find them restrictive, exclusionary, and outdated.

 

Basic Definitions for Historian Labels

Academic: An historian with a Ph.D. in history and a tenure track position as a professor at a university of college. Academic historians teach, conduct research, write-up their research, and use this written work to set and participate in debates and conversations about history.

 

Speak HistorianPublic: Historians who convey history to the public. Public historians work at public and private institutions such as historical societies, museums, national parks, libraries, and archives. Sometimes they hold PhDs, often they have a masters degree. Public historians have expertise in developing exhibits and interpretive programs about history for the general public. They may also specialize in providing assistance to historians and history lovers who want to find information about history.

 

Independent: An unaffiliated historian. Someone who self-funds their research. These historians can be trained professionals or journalists-turned-historians. They may also be genealogists who perform genealogical research as professionals and who seek recognition as members of the historical profession.

 

Amateur: Hobbyist historians. These historians have a passion for history and have followed their passion into the world of archival research. They have no formal training and they pursue their work when they have time. They may write short articles for local newspapers or online publications. Sometimes they write full-length books.

 

Digital: An historian who works with and incorporates new technologies into their research and historical interpretation methods. They may conduct interdisciplinary work and might consider themselves as digital humanists. Some digital historians create computer programs to extract information from big data sets.

 

Postac: An academically-trained historian who has left the academy. Postac historians might work as independent historians or they might have left the profession altogether.

 

Altac: An academically-trained historian who has pursued a different career path within academia. They might head a special department or initiative or assist with or perform administrative work. Many altac historians teach history courses when time and opportunity allow.

 

Thoughts on Historian Labels

With the exception of the period and geography labels, I believe that the 21st century has rendered the above affiliation and profession labels obsolete.

ThinkToo many historians use affiliation and profession labels as a short code to make a quick assessment about an historian’s work without taking the time to get to know an unknown colleague. They assume that if an historian they meet does not have the “right” label then they don’t have the right kind of training or don't use professional research and interpretive methods.

Historian labels have created divisions within our profession; I have heard both academic and public historians use the term “academic” and “public” as pejoratives to describe a fellow historian.

I have also seen, and experienced, affiliated colleagues shrug off independent historians because of their unaffiliated status. The sentiment “there-must-be-something-wrong-with-you-or-your-work if you are unaffiliated" underlies many of these affiliated historians’ dismissals of their independent colleagues.

We all know that there are numerous well-qualified historians who lack affiliation because the recent recession and an overproduction of graduate degrees has reduced the number of available jobs for historians who wish to work in academia or for public and private institutions.

However, it’s not just professional snobbery that renders historian labels obsolete: it’s how the labels limit the range of our work.

Present-day historians wear many hats and cultivate diverse skill sets to prosper in the tight job market and further their professional work.

I know plenty of academic historians who have a passion for public outreach and plenty of public historians who cross over into the academic realm by conducting high-quality, historical research and conveying what they find in scholarly publications.

There are altac historians who create interesting digital projects and independent historians who work with public and academic history institutions as consultants. Furthermore, there are amateur historians who have a deep passion and know more about certain subjects than those who teach those topics in college classrooms.

No one label can possibly fit most historians because most of us have multiple historical and professional interests.

Furthermore, labels also exclude a number of professional historians because their job descriptions do not fit into any of the above labels. Take documentary editors, for example. These historians have a specialized skill set and job functions that place them in numerous categories: academic, public, altac, postac, and digital. However, using multiple labels is cumbersome and the practice fails to produce a quick short code for their work.

 

Conclusion

It’s time that historians stop obsessing over professional labels.

We are losing the funding fight with STEM subjects in part because our profession can become consumed with internal fighting over professional labels and the boundaries of work that they supposedly create.

Labels breed professional snobbery and inhibit profession-wide collaboration.

All historians need to be engaged in a quest to reassert the relevancy of history. Therefore it shouldn’t matter what field you study or where you work. We should help instead of exclude and fight with each other.

Discarding labels won’t be easy.

When was the last time you attended a professional seminar, conference, or event that didn’t have you fix an affiliation on your name tag or state your affiliation at the start of the event?

I don’t like labels and I dislike it when my colleagues try to affix a label to me, but I occasionally use them. And yes, I am guilty of using labels to make quick and unfair assessments about unknown colleagues.

But I will do better. I will make a conscious effort to discard labels.

The next time I attend a history seminar or attend a conference that requires me to place a label on my name tag, I will say that I am an historian of early America. Because this is the only meaningful and comprehensive label that describes what kind of historian I am.

 

 

Share StoryWhat Do You Think?

What do you think about professional labels? 

 

 

Why You Need to Build an E-mail List and How to Build One

Your E-mail ListWhy do historians need to build an e-mail list as part of their platform? How do you build an e-mail list?

In this post you will discover the answers to these questions.

The first part of the post will reveal why you should build an e-mail list. The second part will discuss how you can build your list.

 

Why an E-mail List?

An e-mail list offers you a powerful tool when you need to promote your latest book, exhibit, article, or special event because it allows you to contact people who are interested in your work.

The people on your e-mail list gave you their e-mail address because they want you to contact them any time you have something new and exciting to share. This is called permission-based marketing.

 

E-mail List vs. Social Media Followers

An e-mail list offers you more control and access than social media platforms.

Social Media platforms control who sees the information you post. For example, in 2012, authors could count on their Facebook posts reaching about 16% of their friends. In 2015, that number has fallen to an estimated 1-3%; only 1-3% of the people who have “liked” your author page, or who have “friended” you, will see your latest status update.

Email vs. Social Media

The reason for this decline: Facebook is a for-profit business. The company earns money by controlling your access to your friends and followers. If you want more of your audience to see your status updates, especially ones that contain updates like “new book for sale," then you will need to buy a promoted post (a type of advertisement) from Facebook.

Purchasing ad space on any social media network will help you cut through the noise and target the specific demographic(s) interested in your new book, exhibit, or special event. But purchasing an ad still does not guarantee that your exciting news will reach all of your friends and followers.

However, if you send an e-mail to the people on your list, your message will reach the inbox of everyone on your list. This does not mean that everyone on your list will open and read your e-mail, but the chances that they will see the information you sent is much higher than 1-3%.

How to Build Your List

There are two parts to building your list: getting people to sign-up for your list and collecting their e-mail addresses.

 

Getting People to Sign-Up

The easiest way to get people to opt-in to your e-mail list is to offer them something valuable that is related to your book/site/product.

Ifmailing-list you write a blog that provides useful, high-quality content, you could use your blog posts to entice sign-ups. Presently, I offer a weekly digest of my blog posts to anyone who signs up for my list.

Some writers offer free eBooks or guides that teach people a skill they want to learn. For example, author Joanna Penn offers Author 2.0, an eBook that shares “everything you need to write, publish, and market your book, as well as how to make a living with your writing.”

Pat Flynn, blogger and podcaster at SmartPassiveIncome.com, offers a weekly newsletter with helpful content for those who would like to earn money on the internet.

Don’t have time to write a free eBook or weekly newsletter? Try offering a short, one-page resource list.

Historians could offer a list of their favorite books, historic recipes, clothing patterns, historic sites, period quotes, or top military officers, in exchange for someone’s e-mail address. Many history-lovers would find these types of lists fascinating and would gladly exchange their e-mail address for them.

 

Collecting E-mail Addresses

The easiest way to collect e-mail addresses is to sign-up for a reputable e-mail management service.

There are many e-mail management services to choose from. Before you sign-up you should investigate whether the service will allow you to:

  • Collect e-mail addresses easily
  • Require opt-in verification to help ensure that the e-mail addresses you collect belong to real people
  • Expand the size of your list automatically
  • Set-up multiple lists (useful if you have multiple products, services, or interests)
  • Send e-mails anytime you want
  • Create and send auto-responders (messages that send as soon as someone opts in to your list; this automated message would contain a welcome note and your free eBook or resource list)
  • Manage your list manually and download it when you want
  • Create and send custom designed e-mails

 

E-mail Management Services

There are many e-mail management services to choose from, below you will find an overview of 3 services.

 

MailChimp

About: Founded in 2001, over 7 million people use MailChimp to create and send e-mail. The service sends out over 500 million e-mails per day.

Ease of E-mail Address Collection: MailChimp provides widgets, apps, and forms that you can use to create an e-mail opt-in box right on your WordPress website or Facebook Author/Business/Fan page (not your personal profile page). The service also integrates with Squarespace websites.

MailChimpPricing: MailChimp offers 3 different plans:

Entrepreneur: Designed for those with 0-2,000 subscribers.

The “forever free" plan will allow you to grow your list up to 2,000 subscribers and send up to 12,000 e-mails per month; the equivalent of 6 e-mails to 2,000 people.

The free plan includes the ability to create custom e-mails, generate and send RSS campaigns (e-mails generated by blog posts), and analyze the open rates of your e-mails.

Paid plans in this category range from $10-$25/month and add the ability to send autoresponders, set e-mail delivery time by time zone, better analytics, and access to chat and e-mail support.

Growing Business: For lists with between 2,001 and 50,000 subscribers. This plan provides the same services as the paid Entrepreneur plan, but lists can be as high as 50,000 subscribers. The cost of managing lists in this plan range from between $30/month to $240/month.

High Volume Sender: For lists with more than 50,000 subscribers. Benefits include same as paid Entrepreneur plan, but the price starts at $245/month and goes up from there.

 

I use MailChimp to manage my e-mail lists. I chose MailChimp because the service offered a free plan and affordable paid plans.

Sprocket MailChimpI have found MailChimp easy to use and easy to integrate into both my WordPress websites and my Ben Franklin's World Facebook fan page.

MailChimp provides an extensive “how-to” help center that helped me set-up my list, integrate my collection forms into WordPress and Facebook, and create my RSS-driven e-mail campaigns.

Since I have a paid plan, I have made use of their chat and e-mail customer support system. The in-person customer support proved useful when I needed to troubleshoot why certain e-mails did not send when I had scheduled them to send.

I also think they are a fun company to work for and support. For example, they make hats “for cats and small dogs." I didn't really believe this, but they sent me one for Sprocket after I tweeted them about it.

 

AWeber

AWeber LogoAbout: Founded in 1998, AWeber provides opt-in e-mail marketing for over 120,000 small businesses, bloggers, and entrepreneurs.

Ease of E-mail Address Collection: AWeber provides a WordPress plugin that you can use to integrate an e-mail address collection form into your website. They also have a Facebook App so you can collect e-mail addresses on your Facebook Fan/Author page.

Pricing: AWeber offers a 30-day free trial of their service. After your trial ends, you will be charged $19.99/month as long as your list remains at or below 500 subscribers. After you hit 501 subscribers, your monthly fee will increase.

 

MailPoet

macskin_mailpoetAbout: MailPoet has created a plugin that will turn your WordPress website into an e-mail management service.

Ease of E-mail Address Collection: The MailPoet WordPress plugin allows you to create opt-in forms for your website.

Pricing: MailPoet offers a free plan and a premium plan.

Free: The beauty of using the MailPoet plugin is that you turn your website into an e-mail management service. This means you can grow your list and send e-mails up to 2,000 subscribers before you need to pay MailPoet to unlock the 2,000 subscriber limit on your plugin.

Premium: Premium plans start at $99/year for one website. The plan allows you to send e-mails to more than 2,000 subscribers and increases your ability to analyze your e-mail open rate, reader action on that e-mail, and you will have better control over spam subscribers. As a paid subscriber you also receive priority customer service support and access to over 30 customizable e-mail templates.

 

I used MailPoet when I first started building my list. I used the free plan and found it cumbersome. I had a hard time creating nice, professional looking opt-in forms and e-mail newsletters. I also experienced many hiccups in trying to send my e-mails from the same server that hosted my website.

When it became clear I needed to make a change, I investigated my options and settled on MailChimp for ease of use and price. I switched from MailPoet to MailChimp in June 2014.

 

Conclusion

Email-EnvelopeAn e-mail list offers you a powerful tool when you need to promote your latest book, exhibit, podcast episode, blog post, service, or special event. It provides you with access to a targeted list of people who are interested in what you have to say and sell. And unlike with social media followers, you can reach ALL of the people on your list any time you send an e-mail.

The best time to build a list is before you need it. Use available apps and plugins to integrate the e-mail management service you choose into your website and Facebook page. It will take some time, but if you offer valuable content your e-mail list will grow.

Building an e-mail list may also help you secure a publishing contract or sponsors for your next exhibit. Publishers and exhibit sponsors love to hear (and want to know) that you have a list of highly-interested people that you can contact at any time to help make your next book or event a success.

 

Share Your Story

What strategies are you using to grow your e-mail list?

Which e-mail management service do you use? Do you like it?

 

*If you choose to build your e-mail list with MailChimp, I would be grateful if you would sign-up using my link as we would both earn up to $30 in MailChimp rewards when you upgrade to a paid account.

 

Wanted: 21st-Century History Job

help wantedWhat kind of job are you looking for? Every so often I receive an e-mail, tweet, or in-person question about whether I am seeking a history job and if so, what type of job I would like.

I sincerely appreciate your concern for my well being and your support of my work.

Usually, I am unable to provide a straight answer because the type history job I would like to have does not exist, yet.

In this post, you will discover the type of work I would like to pursue for a history organization or academic department and the type of historical work that I think is necessary as we move further into the 21st century.

 

Job Description Must Haves

My ideal job would allow me to pursue the mix of academic and public history work I am presently doing.

 

Historical Research and Writing

I LOVE conducting archival research. I believe that the best way to understand the past is to use the historical record.

Like many historians, I am driven by questions and the hunt for information. Each trip into the archive is a quest to reveal something new or overlooked about the past.

I also love to write. I enjoy the challenge of sifting through the evidence, contextualizing it, and shaping what I have found into a coherent article, book chapter, or blog post. It’s through writing that I find my most exciting ideas. Writing also provides a great opportunity to convey the past to the present.

 

MastermindCollaborative Work Environment

The historical profession in the United States requires a closer collaboration between academic and public historians.

Academic historians do not work alone. Public Historians share the academic desire to present high-quality, well-researched history.

Each group possesses skill sets and expertise that when combined has the power to transform what we know about the past and the ways we convey it to the world.

Together both groups of historians can cultivate wide public awareness about the past and convey history in a way that makes it as relevant to the present as we know it to be.

Our cooperative efforts to show the relevancy of the past to the present will ease all historians' ability to access federal, state, and private funding and will increase history class enrollment.

 

Experiment with New Methods of Conveying History

Historians need to adapt faster and better to the changes in our forward-looking and tech-savvy society.

I love books; I hope to write several throughout my career, but the place of the book in our society has changed. People still read books and magazine articles, but far more consume information via blog posts, podcasts, internet videos, and social media updates.

There are so many new and exciting ways to consume information, which means that there are so many new and exciting ways to convey history. We need to adjust the way we communicate history to conform to our new reality.

I love blogging and digital exhibits, but presently, I am bullish on podcasting.

Podcasts allow historians to tap into two important human desires: Hear stories and accomplish something during normally unproductive periods.

Vector internet marketing conceptHumans love to hear stories. Scientists have proven that we use stories to train our brains; they teach us how to think, perceive the world, and provide lessons about how we can solve problems.

Historians know how to tell stories and podcasts provide a way for us to convey the successes, failures, and issues of the past in an innate and very human way: orally.

Podcasts also provide listeners with a feeling of productive accomplishment. They can listen to podcasts and learn about history at times when they normally can’t be doing something else, like when they need to walk the dog, commute to work, or go for a run.

Additionally, the intimacy of podcasting allows listeners to form a connection with the storyteller. Listeners develop a virtual bond (dare I say friendship) that feels very real with the podcasters they listen to and this relationship leads them to feel vested in the podcaster, their work, and their message.

What could be better for professionals who seek to improve society by creating awareness about the lessons of the past?

Few other methods of conveyance offer the same opportunity to make history as relatable to the present as podcasts.

With that said, we live in a fast-changing world and I would like to work for an organization or department that recognizes that fact and is willing to experiment with other new technologies that promise the ability to cultivate wide public awareness about the past.

 

Public and Professional Interaction

I would like my future employer to support and provide time to meet with both non-specialist history lovers and professional colleagues.

Historians study the human-made past. Therefore, it is important that whatever organization or department I work for supports opportunities to interact with the public either through programs, tours, or other events.

networkingEach year I give about six tours of Boston that focus on the American Revolution. These tours allow me to connect with people who love history. They also provide me with a better understanding about what non-specialist history lovers know and don’t know about the past. This knowledge makes me a better historian.

I also find great intellectual and social enjoyment in professional conferences. I enjoy learning about what my colleagues are researching and what challenges they face in conveying history.

Additionally, I would welcome the opportunity to attend conferences and collaborate with others who experiment with new media and work in marketing.

Like it or not, all historians need to be able to market the importance of history, it is part of cultivating a wide audience and making history relevant for non-specialists.

 

Job Description Wish List

Digital Database Access

If I am going to discuss what my dream job would be, I might as well mention the fact that great database and library access would be a plus.

library-cloudI have cobbled together access to important historical databases and ILL privileges through the Boston Public Library and Boston Athenaeum, but there are other databases I would love access to.

 

Ability to Work Remotely, at Least Occasionally

We live in the 21st century and I would like to work like a 21st-century professional. I would love the opportunity to work in an office with colleagues nearby, but I also enjoy the freelance lifestyle.

It is nice to know that when Tim comes home and says “Would you like to go to Germany in two weeks,” I can go with him. Typically I work half days on these trips and use the other half of the day to visit historic sites an take in a different culture. These trips always provide me with a new perspective and make me a better person and historian.

 

Summary

In summary, my ideal job would involve historical research and writing, a work environment that encourages greater collaboration between academic and public historians, opportunities to experiment with conveying history through new media, and opportunities to interact with colleagues and non-specialists at conferences and events.

I have yet to see this type of hybrid academic/public history job offered.

However, when history organizations and academic departments finally post these types of hybrid jobs the historical profession will make a great and much needed leap into the 21st century.

I am glad to belong to a progressive and adaptable profession, but I often wish we had the ability to adapt more quickly.

 

Share StoryWhat About You?

What is your ideal history job?

Are you already working in it? If so, please share your story.

 

 

How to Build Your Historian’s Website & Where to Build it, Part 2

How to Build Your WebsiteYou know you need to build your platform and you have decided to start with a website, but how and where do you build your historian’s website? In Part 1 we explored Blogger, Squarespace, and hiring a professional website designer as possible options.

In this post we will investigate WordPress as design tool for your website. Wordpress offers you two options: WordPress.org and WordPress.com.

 

WordPressWordPress

Overview

WordPress is a powerful and easy-to-use Content Management System (CMS).

As an open source website creation tool, developers have created thousands of free and premium themes (website style and look) and plugins (tools that add functionality to your website) for WordPress. These themes and plugins make WordPress one of the most popular and flexible website building tools available.

Users have two options when it comes to building a WordPress website: WordPress.com and WordPress.org. Both options run on the same platform, but they have different costs, maintenance, and functionality associated with them.

 

Wordpress.org

Overview

WordPress.org is a free, open source Content Management System. This means that anyone can develop themes and plugins for the software.

Features: Limitless possibilities. With thousands of themes and plugins you can create a website that looks, feels, and operates the way you want it to.

 

Hosting: Although the WordPress.org CMS may be free, you will need to purchase a domain name and find a hosting service to provide you with server space to run the software and store your content.

There are many hosting services available and almost all of these services run coupons and specials for the savvy people who search for them.

I host this WordPress.org site and BenFranklinsWorld.com with BlueHost (I had a bad experience with NameCheap). I have found BlueHost customer service to be great and the service has reasonable hosting fees.

There are also other hosting services you could use such as HostGator, GoDaddy, SiteGroundWebHostingHub, and InMotion Hosting, to name but a few.

 

Functionality: Near limitless. You can add and create custom themes and install plugins that will allow you to build your e-mail list, sell your book, and earn money as a product affiliate.

 

OnlineHubCosts: WordPress.org sites can be as cheap as your domain name and hosting service, usually about $10 per year for your domain name and $84 per year ($7 per month) for hosting. From these base costs you can add premium themes and plugins.

To give you a more concrete picture of what a WordPress.org site might cost, I have included a list of the features that I have purchased for this website.

1. Domain Name and Hosting Fees: about $139 per year

I am on the BlueHost Professional plan (they offer a cheaper plan) and I have reduced the higher monthly fee for this plan to $10.75 per month by paying for 3 years of hosting in advance.

2. Responsive Theme: $99

3. E-mail Sign-up Widget for sidebar and bottom of page: $50 (I purchased this widget over a year ago. SumoMe recently came out with a free one.)

4. Pop-up E-mail Sign-up Widget: $30

5. Amazon Affiliate Plugin to easily add and embed products with my affiliate link into my website (if you buy a book I recommend or link to on this site, I receive a portion of the sale, which I use to offset the costs of running this website): $15

My total cost for this website has been about $195 outside of hosting and domain name fees.

 

Maintenance: WordPress.org sites require maintenance.

You must install updates to the WordPress software and to the plugins you add.

WordPress.org provides alerts on your admin dashboard to notify you when you need to update something. I find this process easy, but it does require time (albeit minimal) and regular check-ins with your site (not a problem if you have also decided to add a regular blog to your website).

Additionally, there may be times when the servers hosting your site go down, which will cause your website to become inaccessible. Or occasions where you break the functionality of your website by trying to add custom code to themes and plugins. These events do not happen often, but when they do you want a hosting service that provides good customer support that will help you resolve them.

Before you select a hosting service you should ask your colleagues about the hosting service they use and/or conduct a Google Search for “[Name of Hosting Service] Customer Support Reviews." You may also want to search for server outages associated with potential hosting services.

 

Summary

I love WordPress.org.

I like that every time I come up with an idea for a feature I can find a way to add it to my website.

I do not find the maintenance of my website to be overly time consuming, but I maintain a regular blog and check-in with my site 2-3 times a week.

If you decide to build your website with WordPress.org, you will want to check-in with your site at least once every two weeks.

 

 

wordpress.comWordpress.com

Overview

WordPress.com runs the same WordPress CMS software as WordPress.org, but as a commercial website it offers free and premium services.

The free service provides restrictions on what you can do with WordPress. For example, a free account cannot add plugins, custom themes, or a custom URL.

You can expand the functionality of your site by purchasing a custom domain name or a paid hosting plan.

 

Features: Limited by WordPress.com and the hosting plan you select.

 

Hosting: WordPress.com can be a great option for beginners.

WordPress.com hosts your website and maintains its software. The service will allow you to get a feel for how to use WordPress before you invest money and time in building a custom WordPress.org website.

With that said, when you decide that you want to free yourself of WordPress.com’s limitations you will need to pay a $129 fee to move your website to WordPress.org and your new hosting service.

 

Functionality & Costs: Cost and functionality go hand-in-hand at WordPress.com.

The platform offers 3 levels of functionality:

1. Free Plan: This plan includes a WordPress.com address, a free blog, basic theme customization, 3GB of storage space, and community support. Additionally, websites hosted at this level may show ads that Wordpress.com earns money from. The free service does not allow you to embed and display videos, add any e-commerce, nor will it allow you to add a premium theme—you will only be able to choose from the basic themes the service provides.

2. Premium Plan: For $99 per year you get a blog, a custom domain name, advanced theme customization (at this level you can access and customize the Cascading Style Sheet or CSS), 13 GB of storage space, the capability to store “dozens” of videos, direct e-mail support, and WordPress.com will forego showing ads on your site. You still won’t be able to add a premium theme or any e-commerce.

3. Business Plan: For $299 per year you get a blog, a custom domain, advanced theme customization, unlimited storage space, a choice of 50 premium themes, unlimited video storage, e-commerce capabilities (you can sell products from your website), live chat support, and no WordPress.com ads.

 

Maintenance: WordPress.com hosts your website and automatically installs all software updates for you. All you have to do is maintain the information and content on your website.

 

Summary

If you want to work with WordPress, but don’t want the potential headaches associated with maintenance and limitless customization features, then WordPress.com could be a good choice for you.

The premium plan would put you on par with what most will pay to host a WordPress.org site and offer you more storage, no ads, a custom domain name, and a bit more flexibility with your website.

Beginning with WordPress.com also doesn’t prohibit you from creating a WordPress.org site later.

 

Best Practices: Domain Names & Responsive Design

personal websiteHow to Select a Domain Name

Regardless of which website building option you choose, you should purchase a custom domain name for your website.

A domain name or URL (uniform resource locator) is your web address.

The best practice would be to go with www.yourname.com. However, for some www.yourname.com may not be available.

If yourname.com is unavailable, you could opt to select a different domain such as www.yourname.org,/.net/.us or with any of the other TLDs (top level domain) extensions available.

Another way to get www.yourname.com if it is not available would be to add a word to your URL such as www.yournamehistorian.com or www.yournamewriter.com.

Having a domain name with your name in it will help search engines and the people searching for you find you.

You can research the availability of domain names at a site like EasyWhoIs.com.

Bonus Tip: Before you purchase a domain name, search for a coupon and check to see whether your prospective website hosting service offers a discount or bundle deal that includes a domain name with your subscription plan.

 

Responsive Design

I recommend that you design your website using a responsive theme.

A responsive theme will automatically scale your website for any screen size.

Having a responsive is important as more and more people access the web with smartphones and tablets. A website that looks great on a 27-inch desktop monitor, but is not built on a responsive theme, will look horrible and/or be inaccessible to someone who tries to look at your site from their smartphone.

 

Conclusions

I am really happy with WordPress.org. I have used the platform for over 3 years.

[simpleazon-image align="right" asin="0789752905" locale="us" height="300" src="http://ecx.images-amazon.com/images/I/41uZ-Y-CZIL.jpg" width="204"]There is a small learning curve to WordPress. I highly recommend Tris Hussey’s [simpleazon-link asin="0789752905" locale="us"]WordPress Absolute Beginner's Guide[/simpleazon-link]. I taught myself how to build and maintain a WordPress site using an earlier version of his book.

I purchased his new, updated, and very pictorial guide to use as a reference and it is even better than the earlier version.

With that said, if I were a beginner today I would seriously consider Squarespace.

Squarespace doesn’t offer limitless possibilities like WordPress.org, but it offers enough options that I might choose its easy-to-use website builder over spending the time to learn WordPress.

 

Resources

Here are articles that compare different website services and building tools:

WP Beginner: "Squarespace vs. WordPress—Which one is better? (Pros and Cons)"

Website Builders Critic: "Squarespace Vs. Wordpress: The Full Comparison"

Wpmudev: "WordPress.org vs. WordPress.com: A Definitive Guide for 2014"

Squarespace: “Squarespace vs. WordPress: Unbiased Comparison"

 

WordPress.org & Hosting

If you opt to go with WordPress.org, I highly recommend BlueHost.

I have had a great experience with their hosting service and plan to stay with them for the foreseeable future.

If you opt to give BlueHost a try, would you please signup via my affiliate button below?

If you sign-up for their service and they keep you as a client for 90 days, I stand to earn about $60, which won’t cost you a dime, but will help me earn funds that will offset my hosting and website costs.

 

 

Thoughtful-WomanWhat Do You Think?

What website design platform will you use to build your historian's website?

Do you have any additional questions?

Please leave a comment below or send me an e-mail.

 

How to Build Your Historian’s Website & Where to Build It, Part 1

How to Build Your WebsiteYou know you need to build your platform and you have decided to start with a website, but how and where do you build your historian’s website? If you don’t know how to write HTML and CSS code, creating a website may seem daunting, but it shouldn’t be.

There are several low and premium cost options available for those who don’t know how to code in a computer language.

In this post you will discover three options you could use to build your historian’s website.

Part 2 of this post will cover WordPress and where I think you should build your website.

 

bloggerlogoBlogger

Overview

Blogger is a free weblog publishing tool provided by Google.

Blogger offers the ability to create a blog and to add webpages that highlight who you are, your CV, books/writing/research, teaching, news, and services that you offer.

Features

Themes: Blogger offers a selection of themes (background designs) that you can use to customize your website.

If you have the know-how, you can customize any blogger theme by adjusting the HTML and Cascading Style Sheet (CSS) code.

Blogger also offers users several “dynamic” designs to choose from.

“Dynamic” or responsive themes automatically scale to a viewer’s device. If you pick one of Blogger's “dynamic" themes your website will look good on giant monitors, laptop screens, and mobile devices such as tablets and smartphones.

 

Social Sharing: As a Google product, Blogger websites work seamlessly with Google+. This integration makes it easy for your to share your blog posts on Google+.

 

Monetization: Blogger sites easily connect with the Google AdSense revenue generation platform. This opt-in service will allow you to add advertisements to your website. If someone clicks on one of your ads you will earn a percentage of the rate Google charges the advertiser.

 

Mobile: Blogger has both Android and iOS apps that you can use to post to your blog and tweak your webpages while you are on the go.

 

Cost: Free, unless you want to purchase a custom URL or domain name. (Highly Recommended)

 

Summary

Blogger provides a wonderful option for those with very limited budgets. Purchasing a custom domain name from Google will be the only investment you need to make with Blogger (about $12).

Some historians have done well by hosting their blogs and websites on Blogger.  John Fea and J.L. Bell serve as two examples.

If you want to use Blogger to create a website instead of a blog, you should adjust your settings to direct web traffic to a welcome or landing page. If you don’t, those who search for you on the web will be directed to the blog portion of your site.  See Inside Tech Tricks, "How to Create a Custom Landing Page in Blogger to Increase Leads."

 

 

squarespaceSquarespace

Overview

Squarespace is a content management system that provides a website builder, blogging platform, and hosting service.

Squarespace provides a suite of drag-and-drop tools that will help you build anything from a basic website and blog to an e-commerce store.

 

 

Features

Themes: All Squarespace themes are responsive. This means they will automatically scale your website for different screen sizes; from giant desktop monitors or TVs to small smartphone screens.

 

Website Building: Drag and drop the features you want (and that Squarespace offers) into your theme layout.

 

Social Sharing: A built-in social share feature allows website viewers to easily share your content with all major social media networks.

 

Customization: Squarespace allows you to access the cascading style sheet (CSS) to customize the look of your theme.

 

Costs: Squarespace offers 3 plans:

1. Personal: for $8 per month you get to create one website with up to 20 pages, a blog, 2GB of storage space, and up to 2 contributors. You also receive the ability to sell 1 product, accept donations, and access 24/7 customer support.

Squarespace Website2. Professional: for $16 per month you get to create one website with unlimited pages, a blog, photo galleries, and have unlimited storage space and contributors. You also get the ability to sell up to 20 products, access the developer platform (for customization), and reach out to the 24/7 Squarespace Customer Support team.

3. Business: for $24 per month you receive all of the benefits of the Professional plan plus the ability to sell an unlimited number of products, real-time carrier shipping information, label printing via ShipStation, and integrated accounting by Xero.

If you pay for your plan in one, annual installment Squarespace will give you a free custom domain name.

 

Summary

Squarespace seems like a great option for beginners who aren’t interested in learning WordPress.

From what I have read, Squarespace’s drag-and-drop website builder makes website construction easy and the service offers only responsive themes. I also like that Squarespace provides its premium customer support to all of its clients.

 

DH HistorianHire a Professional Web Designer

You could hire a professional web designer to custom build the website of your dreams.

This is likely to be an expensive option, especially as you may need to retain the web designer and pay them a monthly fee to add content to your website (such as a new page or blog post), maintain your site with code updates, or to fix your website if it breaks. Additionally, you will need to pay for a hosting service to host your website and for a custom domain name.

 

Stay tuned for “How to Build Your Historian’s Website & Where to Build It, Part 2,” which will discuss your WordPress options. I will also reveal my thoughts as to how and where you should build your historian's website.

 

Share StoryShare Your Story

Do you use Blogger or Squarespace?

Have you hired a professional website designer? Please share your experiences in the comments below so we can help our colleagues make an informed decision about how and where they should build their historian’s website.